W O R D
M A R K

Your words should feel like your brand.

Mark Davis
Let’s talk type! ↗

At Wordmark, we design custom typefaces and logotypes that make brands consistent, clear, and unmistakable.

Indelible marks we’re proud of.

Brands have unique stories…with letters that fit.

Many brands might share type, and many masters might advocate for “less is more” but we think innovative design couldn’t have ended 400 years ago.

Wordmark developed typography for the National Museum of Women in the Arts’ remodel, resulting in illuminated signage and creative direction with Sandrine Nugue Studio.

National Museum logotype

Get experienced help with your mark or start fresh with people who live to make letters “sing.”

The lo­go­type is the most com­pressed form of brand com­mu­ni­ca­tion. It must work at six pix­els and six feet. We draw each glyph by hand, ad­just­ing op­ti­cal weight and spac­ing un­til the word looks less like it was typed and more like it was al­ways there.

wordmark assisted Timothy Luke in his logotype exploration and variable type engineering for the Nike FLYEASE wordmark.

Nike FlyEase logotype

Custom-tuned variable fonts: more precision for your needs.

Var­i­able fonts are not a tech­ni­cal nov­elty — they are the nat­u­ral con­clu­sion of type de­sign for screens. A sin­gle file that sheds weight on mo­bile, gains sharp­ness at dis­play size, and re­mains le­gi­ble in the body. We de­sign the axes as care­fully as the ex­tremes.

wordmark was embedded with the product design and engineering teams at Cal.com to create a bespoke, replacement to open-source Inter. six variable axes and tailwind type-scale friendly.

CalSansUI variable font CalSansUI variable font

Optimize every moment… whether they can see your logo or not.

Most brand in­con­sis­ten­cy doesn’t come from bad taste — it comes from un­de­fined rules. We au­dit how type is used across web, print, and mo­tion, then write the guide­lines that make good de­ci­sions the path of least re­sis­tance.

wordmark was brought in by Otherward to make their NYMZO challenger luxury chess brand logotype global launch and product ready.

NYMZO logotype